Suzuki & Life.hu branded microsite
A three-month branded content campaign to promote Suzuki’s new Ignis and Vitara models.
Co-branded microsite under the aegis of Life.hu online magazine. A variety of branded content solutions for popularizing car trips. Interesting articles and a video-series made especially for the campaign, about hungarian celebrities recalling a nice memory of their childhood, visiting its place with the the project-sponsor new models of Suzuki.
The 3 months-long campaign included a travel quiz; after filling out demographic data boxes visitors were asked about their traveling habits – and were given a short, general characterization about it, with a sharing option to facebook.In the middle of the campaign period the most important design element was replaced, changing the promoted Ignis model to Suzuki Vitara. A variety of animated banners made for the promotion, and at the end of the campaign statistics of the quiz results were visualized by a unique infographic.
